Do you want highly qualified leads for your business?
Do you want to improve your conversion rates?
Do you want repeat customers for your business?
Do you want your customers, not just to buy your products and services but also, to become raving fans?
Do you want your customers not only to give you repeated business but also to become your business evangelists?
If yes…
…let me introduce you to how you can achieve all of the above by implementing this one concept into your business.
SALES FUNNELS
This single core concept can take a business from virtually non-existent and unknown🙁…
…to a Multi-Million-Dollar Marketing Machine 🤑 with mass saturation, seemingly overnight.
Now let’s understand…
What Is A Sales Funnel?
Firstly, let’s take an example of a real-world funnel. A real-world funnel looks something like this:
At the top of that funnel, some substance is poured in, which filters down towards one finite destination.
In a sales funnel, something similar occurs.
At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end. Just like this…
When to be implemented technically…
A sales funnel marketing is a multi-step, multi-modality strategy that moves prospective browsers into buyers.
It’s multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.
There are email warming sequences that include things like personalized value-driven stories, tutorials, and even soft pushes to webinars, and of course, product suggestions that happen over days or even weeks.
The truth is that most prospects won’t buy from your website at first glance, especially if they’re only just becoming aware of you today.
It takes time.
Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and “touches” that occur through several stages.
Let me explain with few examples of sales funnel marketing…
If you want someone to sign up for a lead magnet, and acquire qualified leads for promoting your offers to them later, then your “Lead Magnet Funnel” should look something like this:
As you can see from the image above, Lead Magnet Opt-in Page is from where your prospect will enter into your funnel.
What is a lead magnet funnel? That I have explained in different types of sales funnels articles.
Then, if he signs up for the lead magnet, he will be redirected to the Thank You Page, wherein you can guide him on the next steps for him to take, like following you on social media channels, offering a discount on one of your products, showcasing your expertise, social proof, etc.
Now, as the signup form is connected to your Email Marketing Service, you can keep communicating with your leads via automated emails that are pre-set inside your Email Marketing Service.
Email Marketing will then become the Marketing Executive for your business, to repeatedly nurture your leads with your content that will establish trust in your lead for your brand.
You can literally drive the conversation to whatever end that you want to. You can:
🚀 Welcome your leads to your community…
🚀 Ask them to engage with your brand on social media or other community forums…
🚀 Educate them on how your brand has helped solve the problems they are facing…
🚀 Pitch your products and services, related to the lead magnet they signed up for…
Check out my article on Why Email Marketing is Essential for Your Business
Another example of a sales funnel marketing, which is relatively more complex than a lead magnet funnel, but is hugely popular nowadays is a “Webinar Funnel”.
If you want someone to sign up for your webinar, at the end of which you want to promote one of your products or services, then your “Webinar Funnel” will look something like this:
What we all want at the end are sales 💵…
…and now that you have an idea of how sales funnels can help you drive more and more sales for your business, let’s understand how you can get repeat business from the same customers for your other products.
Value Ladder For Your Business
Imagine if there was a way to increase the value of every single sale in your business? 🙇🏻♂️
What would that look like for you if you were to instantly increase your income by 30%, 50%, or 200%? 🚀
These are the types of results that having a well-thought-out value ladder can quickly bring to your business.
Basically, A value ladder is a method of mapping out your product/service offering visually in ascending order of value and price.
In other words, a value ladder can also be explained as a series of offerings to the same customer, over time, which will increase your profits by huge margins.
As per studies, if a prospect becomes your customer, he will stay with you for a minimum of a year. So while building your value ladder, keep that in mind.
With me so far?
Great
Value ladder helps you with sales funnel marketing.
Now that you are clear on what a value ladder is, let’s understand…
How To Build A Value Ladder For Your Business?
Your value ladder should consist of a minimum of 3 stages that your target customer should pass through. Consider them as 3 packages of your product/service.
1. Basic
This stage is where your target customer, that doesn’t know about your business, should engage with it for the first time.
At this stage, the product that your business offers should be low-cost so that it acts as a frictionless entry point for the prospect in your business.
The price should be such that the prospect doesn’t have to think much before taking out his credit card and submitting his details for your product.
Anything falling within the range of $7 – $47 can be considered as a low-ticket productdepending on your type of business.
Make sure to offer 10X the value in your product compared to the price of the product. This is why your customer will respect your business more after making the purchase and would be waiting to hear more from your brand.
2. Intermediate
In this stage, the ice has already been broken. The customer has:
✅ bought your entry-level product in the past…
✅ has received a lot of value from your brand over emails, blogs, and social media platforms…
✅ respects and trusts your brand…
Therefore, the resistance to buy from your business again is very less. So, the cost of this product can be higher than the previous one.
Anything that falls between the range of $47 – $147 can be considered a mid-ticket product, but…
…this product should help your customer move forward, from the point where he left off with your entry-level product.
This will not only help him travel up towards your value ladder but will also help him grow from where he was to where he wants to reach. This is what your business products should try to do with each product that you create.
3. Advance
Using the same psychology as before, the products in this stage should be high-ticket products that your business offers.
Anything that falls between $197 – $997 or above, can be considered as a good high-ticket offer.
After you are done planning your value ladder, the key point to remember is that each product in your value ladder should have its OWN SEPARATE FUNNEL.
That is how you will move your customer towards your higher-valued offers, ONE STEP at a time. But don’t forget…
The Role of Nurturing in Your Funnels
The funnels for each offer should be set up in such a way that it allows for a sufficient amount of time before pitching your new offer.
Your business should not be just pitching products and offers one after the other. This will lead to decreased engagement from your customers and will position you as a business who is selfish and does not care about the customer. So…
Right from targeting the prospect since the beginning, you need to keep on nurturing the leads and provide value.
If you want to learn about the different types of copywriting for different stages of your funnel, check out my article on What is Sales Funnel Copywriting – Everything you need to know.
When you nurture them even after they’ve purchased your products, your customers will start to respect and trust you more.
And when you also make an effort to connect with them over a two-way relationship on social media or by replying to their emails, answering their queries, etc, you significantly increase their loyalty towards you because…
...you are not someone who is just after the money in their wallets but…
…you are someone who provides value first and then asks for an opportunity to help solve their problems later.
This is how by creating a value ladder for your business and implementing sales funnel marketing for each of your products/services…
🚀 you can exponentially increase your revenues…
🚀 make more money from the same customer…
🚀 make them your raving fans, and…
🚀 turn them into evangelists for your business who start referring your products and services to others.
I hope you got a picture of how sales funnel marketing can help your business.
Now the next question that arises is:
How to Start Building Your Sales Funnel?
There are a variety of tools available out there which you can use to start building your funnels, but…
Let me tell you the number one problem with almost all of the sales funnel building softwares out there:
You Don’t Own Your Funnels
How’s that, you ask?
Well, whenever you build funnels using any tool out there, they host your funnels on their own servers.
The problem with this approach is:
If any funnel, of any customer, of that funnel software, gets viral and receives a lot of traffic…
…the entire network can CRASH.
And your business can become a victim.
This happened to me in one of my businesses.
That day I decided that I will choose a service that lets me own my funnels.
And after my research, I finally found one.
Let me introduce to you, CLOUD FUNNELS
Believe me, it has been the best decision I made for my business, because…
CloudFunnels is the first funnel-builder you actually own. You can download CloudFunnels and host it anywhere you want:
- Shared Hosting
- Your VPS
- Your Dedicated Server
- Google Cloud
- Amazon, Digital Ocean
- Hostgator, Godaddy, or any similar service.
Using Cloud Funnels you can free yourself from the IMPRISONMENT of other funnel building services out there.
Now I won’t talk much about it.
You can check it out yourself.
Having understood the concept of value ladder for your business, the only thing you need to start building a profitable online business is an easy to use, reliable and powerful sales funnel building software, which is Cloud Funnels.
So, go ahead and start building your business NOW.
