Done with setting up your website?

Completed setting up your email accounts?

Finished writing blog posts?

Successfully ran your first ad?

Waiting for business to skyrocket after all this effort?

Well, let me break it to you:

It’s still not enough.

Taking your business revenue to new levels needs much more than just setting up the things mentioned above.

Today, I’m about to discuss an instance that took place just a year ago.

When I met one of my college friends at a college reunion.

She was a business owner, a born leader, and an art and craft enthusiast.

In order to adapt to the changing business trend, she went online and built her own online E-commerce platform where she could sell her beautiful creations.

This is what I knew about her business from external sources, but…

…things weren’t actually that good in reality.

At the reunion, she told me that for more than 6 months she and her team had tried all possible ways to drive traffic to her website. 

No doubt they got success in that, all thanks to paid ads.

But getting traffic is one thing, and converting that traffic into leads and paying customers is a different ball game altogether.

She was not getting any sales from that traffic.

Her revenue was moving nowhere.

Instead, she was burdened to pay a hefty amount each month to her team.

Her business revenue graph was a painful sight to look upon.

She looked really worried when she made me aware of all this.

Putting all my experience on the table, my instant suggestion was that… 

…her business needs a proper, well polished, optimized Sales Process for her online venture.

Confused, she asked me, what did I mean by that?

To which I replied that she needs to set up an Automated Sales Funnel for her business, and…

…it’s not only for her. 

It’s for you as well, my reader.

Business owners don’t take the online sales process seriously and end up hiring extra workforce, lowering their profits and sales that finally leads to mental and financial stress.

This major issue needs to be resolved.

Getting back to the story:

“But Why Automated Sales Funnels?” she asked.

Want to know why?

Read on the conversation to find out:

Why Automated Sales Funnels Are Important For Businesses

I told her that…

1. You and Your Team will Save a Lot of Time

“You and your team will be free from doing mundane tasks like writing emails and updating your customer database.

Automated Sales Funnel will handle this for you, so you and your team can focus on doing what they do best.

Result: A lot of time and energy will be saved that can be utilized effectively.”

But “Anmol, can it help me save money too?”

“Of course”, I replied.

2. Automated Sales Funnel will Help you Save Overhead Cost

I told her that, “According to this recent research it was found that automation can help companies reduce marketing overheads by 12.2%.”

Suddenly I saw a smile on her face. 

It felt like all the burdens she was carrying until now was reduced to half.

I knew it would help her save a lot of her hard-earned money. 

I also told her that “not only her team’s time would be saved, it will also save the cost of paying them to perform those repetitive tasks.” 

With all the positivity, I began to share the next benefit of a sales funnel with her.

And guess what?

It is beneficial for you as well. 😉

I told her that by deploying a sales funnel for your business…

3. You can Store More Accurate Customer Data

“Automated Sales Funnel will allow you to capture more customer behavior data and keep it in a centralized database for you to access whenever you need it.

You don’t need anyone to handle it for you.

Without any hassle, you can keep track of your customers easily.”

She got more interested in the Sales Funnel process now.

I could see it on her face.

She was curious to learn more about sales funnels now and sensing that I moved on to the next advantage, which is…

4. You will get Better Leads, Conversions, and ROI. 

I told her that, “if you want to maximize your ROI, you need to improve your lead quality and conversion rate.

For that, you should be clear about what your prospects want so that you can set up an optimized funnel.

And once it is set up, the Automated Process will improve your Lead Quality, Conversion Rate, and ROI, automatically.”

All pumped up with energy and filled with a new hope, she asked:

“All this information is amazing, Anmol. I can totally see why an Automated Sales Process is absolutely essential for my business, but can you also tell me how exactly to set up an Automated Funnel for my business?”

I replied happily: “Yeah, of course, let me tell you how to create one.”

How To Create An Automated Sales Funnel

People have made an illusion that creating an Automated Sales Funnel is very technical and difficult, but in reality, it is not that hard to actually set up one.

I told her that:

“First, you need to decide which funnel to use and the flow or structure of the funnel.” 

And the choice of the funnel totally depends on the price and type of product / service that you are selling. 

Primarily, products can be categorized as low ticket, mid ticket and high ticket, depending on the cost of the product.

Depending upon the type of your product, you should choose your funnel type.”

I listed all the different types of funnels in front of her and told her to choose one.

Going through terms like Lead Magnet funnel, Tripwire Funnel, Upsell, Downsell Cross sell, etc, I could sense the confusion on her face.

To help her out I suggested that if the product/service is:

• Low Ticket, it means that not a lot of convincing is required to sell it to a new audience and hence we can use a lead magnet or a tripwire funnel
• Mid Ticket, it means that a little effort has to be made to convince the customers to buy your product and hence a webinar funnel is best to educate them on the offer.
• High Ticket, it means that a lot of value needs to be provided upfront, by answering questions and pre-qualifying leads for your high end services. Thus a quiz or a survey funnel is the best.

She stated that “I’m offering a low-ticket product so I should start with a lead magnet funnel, right?”

“That’s perfect”, I remarked.

Don’t worry if you sell a mid or a high ticket product, I’ll cover how to create an Automated Sales Funnel for mid-range and high range products in a while…

…so hang in there.

I told her that, “The purpose of the lead magnet funnel is to acquire prospect’s contact details in exchange for the free Lead Magnet.

This way she can nurture the prospect via email, build trust within them, and then promote her products or services over email.

As a matter of fact, 96% of first-time visitors aren’t ready to buy anything.”

Now, as you might have guessed her next question to me was:

“What can I give as a Lead Magnet for FREE?”

I told her to choose any one of the following lead magnets which seem relevant to the product she meant to sell:

• A Discount Coupon
• A Report
• A Checklist
• A Cheatsheet
• A PDF guide
• An Email Course
• A Video Course
• A Whitepaper
• A Newsletter, etc.

“OK. Now I’m starting to feel the essence of an Automated Sales Funnel”, she said.

Now that I’m clear with my lead magnet, what will be the sales flow/process of the customer as you have put a lot of emphasis on this part?”

She was asking the right questions. 

This proved that she was really interested, and I was happy to help her with that.

I answered, “The workflow of this funnel is as following:

Opt In Page with the Lead Magnet > Email Nurture Sequence > Pitching Your Product”.

Now she was clear about which funnel to use for her business and the structure, flow, and process of the funnel.

Till now we were done with the type of funnel, the lead magnet and the flow of the funnel.

Next was the Email Nurturing part.

I told her that she can automate her email campaigns using a dedicated email marketing software.

Using that, she can just write the emails once and they will automatically be delivered to anyone who signs up for the lead magnet.

With emails done, the last thing she needed was a conversion optimized Sales page to sell her low ticket product.

Being into eCommerce, she knew how to set up a landing page.

Taking all the new information with her, and implementing the funnel for her business, guess what happened?

Slowly and steadily her business revenue started increasing

With automation in place and lower employee costs for redundant tasks, her profits increased and the overall ROI of her business increased.

Her stress was gone.

She was happy and her team was more productive than ever before.

This completes her story of skyrocketing her business revenue.

Wouldn’t you want all that for yourself and your business?

But you may have a mid ranged and high ranged product?

No problem.

It’s only you and me now.

Here’s how to create an Automated Sales Funnel for that? 

If you have a mid ranged product, then using a webinar funnel will be an ideal option.

How to create one?

Let’s discuss:

Webinar Funnels can be divided mainly into two phases:

The first phase of webinar funnels consists of a live version that can be generally hosted on a 3rd party software (Zoom, Go-To-Webinar, etc).

In this phase, during the live session, your aim should be to increase the curiosity of the prospect so that he/she is tempted towards your product or service. 

The second phase is the money-making part of your webinar. 

This is where you’ll deliver value to your prospects and present them with your offer. 

To increase the number of sales, you can build a sense of urgency and scarcity in the mind of the prospect by deploying timers, limiting the stock, etc.

Here’s how the landing page of a webinar registration page can look like:

Now let’s jump onto the funnel for a high end product.

You can’t use any random funnel for your high-end products.

You need a high-end funnel to target high-end audiences which will buy your high-end product.

The best funnel to use for such products is a survey or a quiz funnel.

This way you can filter out the unqualified leads for your high-end products, who can’t afford your premium product to begin with, and will be left only with the qualified ones. 

For your premium programs, your funnel should include a step where you get on a call with your qualified leads because people generally need to talk to a real person before they spend thousands of dollars on flagship products.

If you give proper attention to your leads in this funnel, they will surely convert into high paying customers.

Here’s how it typically works:

Services page > Page with a pre-qualifying questionnaire (so you can filter out the qualified leads) > Get on a free call > Sign the client

This is the most basic structure of a High-End sales funnel. 

You need only good fits for your premium product so that you can close them on a 1:1 free call.

Check out this example of how people need to subscribe for the Advanced and the Agency Plan:

Conclusion

Creating an Automated Sales Funnel will act like a gold mine which runs on its own. 

You just need to kick start it once. 

And now that you know the different types of funnels to choose for different types of products…

Go ahead and create your first Automated Sales Funnel today.

If you still have any doubts about setting up a funnel for your business, let me know in the comments below.